Derwent UK - Privacy Policy

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Privacy Policy

Updated on 17 May 2019

For Derwent, protecting your privacy is an important matter. This privacy notice provides information on how we may collect and use your personal data. It also describes how you can manage your data. You can reach us anytime at if you have questions regarding this privacy notice or your personal data.

Summary of use of your data

• We at Derwent will use your personal data exclusively for the purpose of conducting business, especially to provide our online services and your user account.

• Our company and our order processing sites will store your personal data (e.g. agencies that conduct campaigns for us and cloud service providers). When your personal data is transferred, it will be encrypted using 256 bit SSL encryption.

• We will not share your data with third parties for their own marketing purposes. A transfer of data to companies outside of Derwent will only take place if necessary for our legitimate interests, where you have granted us your permission, where necessary to fulfill legal requirements, or where necessary to perform a contract between you and our company.

• If we rely on your permission for marketing purposes, you have the right to withdraw that permission at any time, effective going forward. We will process your request as promptly as possible.

What does this privacy notice cover?

This privacy notice describes how Derwent and other companies in the ACCO Brands Group collect, use and transfer data associated with your use of our website or online services when you purchase our products or when you interact with our customer services employees or our company in another manner.

Furthermore, it describes your privacy rights, including your right to object to various types of this processing by Derwent. Further information regarding your rights and how to use them are included in the section "What rights do I have?".

What type of data do we collect?

We collect and process personal data about you if you interact with our company or our websites or if you communicate with our customer service employees. These include:

• Your name, username and password;

• Your age group;

• Details regarding your visit to the Derwent Pencil Museum;

• Details regarding your usage of our Wi-Fi service. If you elect to sign-in to our WiFi service via your social media account, your name, e-mail address, gender and age;

• Photographs and videos from the Derwent Pencil Museum;

• Closed circuit television images;

• Your private or business address, country of residence, e-mail address and phone number; and

• Your marketing preferences, including all permissions you have provided.

How do we use your data and what is the legal basis for this?

We process your personal data for the following purposes:

• To fulfill a contract or to take steps in connection with a contract: This is relevant if you make a purchase from us or if you participate in one of our promotions. This includes:

o Verifying your identity;

o Accepting payments;

o Communicating with you;

o Providing customer service; and

o Arranging the delivery or provision of products, prices or services.

• To conduct our business and to pursue our legitimate interests.

o We use your data to provide you with products and services you requested and to respond to comments or complaints you may submit to us.

o We use your data to monitor our products, content, services and websites, online as well as offline, to protect and improve them.

o We use your data to provide Wi-Fi service to visitors to the Derwent Pencil Museum,to protect the security of that network and to ensure we do not collect or process any data relating to minors under the age of 16.

o We use closed circuit cameras around the perimeter and as well as internal public areas of the Derwent Pencil Museum to ensure the security of our premises and safety of our visitors and employees.

o We use the data you provide to us to personalize our website, products, marketing or services for you.

o If you provide a credit or debit card as a means of payment, we will also use third parties to verify the validity of the routing number, account number and card number you provided and to prevent fraud (see below for data transfer details). We use photographs and videos from the Derwent Pencil Museum to promote the museum and events we conduct there.

o We use the data you provide to us to review complaints made by you or others regarding our website or our products or services.

o We will use data in connection with legal claims, for compliance and regulatory and investigative purposes (including the disclosure of such data in connection with court proceedings or legal disputes).

o We will use your data to market products similar to those that you have previously purchased from us or where we have another legitimate basis.

o We will use the data of some people to invite them to join our marketing research.

• If you grant your permission for this, we will use your personal data for the following activities:

o We will send you direct marketing regarding products and services provided by us or our affiliates.

o We use cookies and similar technologies in accordance with the cookie settings selected by you and the information provided when these technologies are used. You can change these settings at any time. To do this, follow the link in the footer on our websites.

o If we use data for other purposes that require your permission, we will ask you for your permission at that time. 

• For legally required purposes:

o To meet our privacy and data protection obligations, such as ensuring that consent we obtain is valid.

o In response to requests by authorities or criminal prosecution authorities who are conducting an investigation.

Which data do you have to disclose?

The disclosure of your name, address as well as your e-mail address is mandatory, if you are placing an order with us or if you would like to participate in a promotion or competition. If you do not provide this data, we will not be able to fill your orders and we will not be able to permit you to participate in competitions and promotions or access our Wi-Fi services.

The disclosure of any further data is optional. If you do not list a telephone number, there may be delays in case of complaints or service requests, e.g. if we are not able to reach you by phone.

How can you withdraw your permission or how can you object to receiving direct marketing materials?

You have the right to withdraw your permission in all cases in which you granted us the permission to process your data. In that case, we will terminate the data processing related to the respective permission.

In some cases, we may send you direct marketing without your permission based on our legitimate interests. In that case, you have the right to opt out of direct marketing at any time. You can do this by following the instructions we provide to you in the message, if this was an electronic message. Alternatively, you can follow the directions in the “What rights do I have?” section below.

With whom, where and when do we share this data?

We may transfer your personal data to other companies in the ACCO Brands Group and to service providers to process orders, organize competitions or conduct other marketing activities.

If we receive a request from administrative or criminal prosecution authorities, we will transfer your personal data, if this is required by law or if this is required to protect our legitimate interests.
We transfer your personal data to order processing sites, who process this data as directed by Derwent for the above purposes. These order processing sites include providers of website hosting, maintenance, call centers, marketing agencies, shipping and logistics providers and analysis services.  

If a business section of our company is sold or integrated into a different company, we may disclose your data to our consultants and to the consultants of the potential buyer and will pass the data to the new owners of the company.

We will only transfer data outside the European Economic Area if this is necessary to fulfill a contract or if sufficient privacy is ensured. This is the case if there is an adequacy decision by the Commission of the European Union or if the data is adequately protected by standard contractual clauses promulgated by the EU Commission, a relevant Privacy Shield certification or binding corporate rules. A copy of the relevant mechanism is available for your review upon request by sending an e-mail to

Tracking via Google Analytics

We use Google Analytics to analyze your use of our web pages. In this context, we transfer data about the use of our web pages to our order processor Google Inc. Google Analytics is configured to transfer your IP address anonymously to Google (anonymizeIP). Google compiles statistical reports about the use of our web pages.

If you do not want to be tracked via Google Analytics, you can install a browser add-on, which will prohibit tracking by Google Analytics.

What rights do I have?

You have the following rights:

• To request that we provide you with information regarding the processing of your data;

• To request a copy of your personal data;

• To correct, delete or limit the processing of your personal data; and

• If we process your data on the basis of your permission or to fulfill a contract, you can ask us to provide you with a structured, machine-readable format of the data that you have submitted to us.

Furthermore, you can object to the processing of your personal data under certain conditions (especially if we do not need to process your data in order to fulfill a contractual or other legal obligation or if we use the data for direct marketing).  

These rights may be limited, for example, if fulling your request would result in disclosing data about another person or if you ask us to delete data that is still necessary for the purpose for which it was collected.

In order to execute these rights or if you wish to opt out of direct marketing, you can click on “Data Rights Access” in the footer or visit If you have unresolved concerns, you have the right to file a complaint with an EU data protection authority at your place of residence, your place of work, or where you think a violation has occurred.

Which department at Derwent is responsible for my data?

Your data will generally be processed by our Marketing Department, Sales Department, or IT Department.

In individual cases, other departments may access your personal data, such as our Legal Department in case of a legal dispute.

How long will you keep my data?

If we process registration data, we will keep your data as long as you are an active user of our websites.

If we process personal data for marketing purposes or with your permission, we will keep this data until you ask us to stop the processing, as well as for a short time thereafter (until we can implement your request). We will keep your request to not send you direct marketing materials or process your data indefinitely, so that we will be able to fulfill your request in the future as well.

If we process personal data for the purpose of website security, we will keep your data as long as you are an active user of our websites.

If we process personal data in connection with the execution of a contract or for a competition, we will store your data for 6 years following your last interaction with us.

How do I contact you?

If you have concerns regarding the processing of your data or if you wish to opt out of direct marketing, you can contact us at or at the following address:

The Cumberland Pencil Company (a division of ACCO UK Ltd.)
Oxford House, Oxford Road,  
HP21 8SZ 

Phone Number: 0845 603 1730

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