Derwent® Shines a Light at CreativeWorld CreativeWorld, an international trade fair for hobby, craft and art supplies, was held earlier this year in Frankfurt, Germany. This popular trade fair gives the Derwent® team the opportunity to connect directly with customers and to showcase new products. This year, Derwent’s product innovation was once again on display at CreativeWorld as the brand launched a professional range of 100% Lightfast colored pencils, alongside a range of other new products.
The introduction of the Derwent Lightfast range follows the successful launch of the Procolour and Precision ranges that were presented for the first time at CreativeWorld last year. With 100% lightfastness, an oil-based formulation and an opaque laydown, the 72 pencils in the professional Lightfast range have been rigorously tested by Derwent’s technical team to meet the ASTM D6901 standard for lightfastness. The range will be available in July 2018 and is positioned as Derwent’s ultimate artists’ pencil, with key product attributes demanded and expected from professional artists.
Derwent is also introducing an extension to the versatile Inktense range, and will be launching the Derwent Inktense Paint Pan Travel Set. Expanding the appeal of the already popular water-soluble range to more artists, the Inktense Paint Pan Travel Set will launch in March 2018, and will bring Derwent into a new category and new in-store opportunities.
In addition, Derwent® Academy will be presented with a new look in green packaging, bringing the aspiring artists collection in line with Derwent’s Professional range, increasing brand recognition for consumers when presented on shelves and in stores. The collection will also be broadened to include a selection of markers, pastels and paints with a variety of POS merchandising solutions.