The Derwent Mission
For generations, artists have chosen and trusted the Derwent® brand for art materials around the world. With a proud heritage dating back to 1832, Derwent’s innovation comes from a deep understanding of artists. Derwent appreciates that their needs and aspirations may change over their artistic life, and with this in mind has produced a range of art materials that span from the first colouring pencil to the highest professional quality products – the majority of which are made in their British manufacturing plant in The Lake District, Cumbria, in the UK.
Quality, craftsmanship and innovation are key cornerstones of the Derwent brand. This is achieved by setting stringent quality control in the production of all products across a wide array of art categories. Perfecting the art of pencil manufacturing in the Lake District over generations, Derwent’s wide range of pencils is synonymous with quality and craftsmanship. Artistry is threaded through the core of every Derwent product, delivering world-class artists’ materials at every stage of the creative journey.
Derwent is excited to announce that 2017 will see the rollout of the new brand strategy which gives a clear segmentation of the ranges, supporting Derwent’s vision of bringing to market art materials at every stage of the creative journey. Derwent’s new marketing communications will also carry the strapline ‘Drawn to Perfection,’ which captures the essence of the historic brand and its commitment to the creation of innovative high quality art materials.
The involvement and collaboration of artists is fundamental to Derwent, featuring work from international artists on its full range of products, as well as representing consumers’ opinions in focus groups thereby reaffirming their long-standing commitment to the art and hobbyist community. Recently, a new selection of Artists pencils was launched, as a result of numerous requests from artists who needed a range of white and black pencils which could offer a spectrum of hues and tones. In summary, Derwent seeks to give consumers, above all else, a highly personalized experience which meets their individual artistic requirements.